How to Go Above and Beyond for Your Regulars

As a restaurant manager, your regular customers are the backbone of your business.

They’re the ones who keep coming back, often bringing in friends and family, and are a crucial part of your restaurant’s success.

Going above and beyond for these loyal guests not only builds stronger relationships but also creates word-of-mouth buzz that attracts new customers.

So, how can you ensure your regulars feel valued and appreciated every time they walk through your doors?

Here are a few strategies to help you stand out and make a lasting impression.

1. Remember Their Names and Preferences

It may seem simple, but remembering your regular customers’ names and preferences can go a long way in making them feel special.

Take note of their favorite dishes, drink orders, or seating preferences, and personalize their experience when they return.

If you know they like a certain type of wine or prefer their steak cooked a specific way, make sure to offer it without them having to ask.

When your regulars feel like they don’t have to remind you of their likes and dislikes, they know you’re paying attention.

2. Create a Personal Connection

Building a relationship with your regulars goes beyond just knowing their order.

Take the time to engage in casual conversations, ask about their family, job, or other interests. Show genuine interest in their lives and get to know them on a personal level.

A little small talk goes a long way, and when your guests feel like they’re not just a customer but a valued individual, they’re more likely to return time and time again.

3. Offer Surprise Perks and Rewards

Surprise your regulars with small gestures that show appreciation.

It could be a free appetizer on their birthday, a complimentary drink for their loyalty, or a small dessert to end their meal.

These unexpected perks create a memorable experience that goes beyond what’s expected.

You can also offer them loyalty rewards, such as a discount after a certain number of visits, or a special offer for referring friends.

When your regulars feel appreciated, they’ll be more likely to keep coming back and recommend your restaurant to others.

4. Anticipate Their Needs

One of the best ways to go above and beyond for regulars is to anticipate their needs before they even ask.

If you see them walk in, greet them immediately by name and have their usual drink ready. If they’ve had a tough day or seem like they could use a little extra care, offer them a seat in their favorite spot or let them know you’re happy to help with any special requests.

Anticipating their needs shows that you truly value their business and are willing to put in the extra effort to make their experience exceptional.

5. Make Special Occasions Extra Special

Whether it’s a birthday, anniversary, or promotion, make sure to recognize special occasions when your regulars are dining with you.

Offer them a special treat, sing happy birthday, or even arrange a personalized message on their dessert. These little touches make a huge impact and show that you care about their milestones.

Even something as simple as acknowledging their anniversary can turn an ordinary meal into a memorable celebration.

6. Involve Them in New Offerings

Regulars often love being the first to know about new menu items, limited-time offers, or upcoming events.

Share sneak peeks of new dishes or promotions with them and ask for their feedback. Involving them in the process makes them feel like they’re part of your restaurant’s family and gives them a sense of ownership.

They’ll appreciate the exclusivity and are more likely to spread the word to their friends and family, encouraging others to try your restaurant as well.

7. Show Gratitude

A simple thank-you goes a long way, but don’t let it stop there. Express genuine gratitude for their continued support.

Whether it’s a handwritten note, a personalized thank-you card, or a verbal acknowledgment when they’re leaving, let them know that their patronage means a lot to you.

Your regulars are helping to keep your restaurant thriving, so take the time to show appreciation in meaningful ways.

When people feel valued, they are more likely to stay loyal and share their positive experiences with others.

Conclusion

Going above and beyond for regulars is all about creating a memorable experience that keeps them coming back.

By remembering their preferences, personalizing their experience, offering surprise perks, and building a genuine connection, you can turn your regulars into loyal ambassadors for your restaurant.

Anticipate their needs, celebrate their special moments, and express gratitude for their continued support.

When you go the extra mile, your regulars will feel appreciated, and they’ll return time and time again—bringing their friends along for the ride.